The World's #1 Fitness business kick-starter for fitness professionals 
... it's time to get clear.... and kick-start.
Kick-start Your Fitness Business and start helping more people.
(without any overwhelm and guessing what to do)

The Fitness Business Kick-Starter is the only program for fitness professionals where results like these are typical:

Lisa Coleman - Pilates and Personal Trainer

I learned a whole host of information on the Kickstarter, one of them being how to create packages that provide real value to the customer and a killer sales script! 

I trusted the process and followed Hayley and Neale's advice and have just had my first sale for a 3 month Pilates style package!

I'm not going to lie, I have had to push myself outside of my comfort zone to do this but that's OK, that is when we are learning the most! ...and I have learned soooo much, I am confident to progress forwards and be in fitness full-time.
Thank you, Hayley and Neale, for all of your advice and support so far! #leanin #win

Rachel Hanlon - Personal Trainer



I can not actually believe my eyes at what I received today. This time last year I had just finished the Business Kickstart Programme. I was starting completely from scratch and to be honest I was pretty rubbish with anything to do with fitness business.

I had only run one free session for National Fitness Day, and now I have over 40 clients, I run 7 sessions per week, plus my Well Being Programmes, plus my private 1:1 clients and I am an ' Award Winning Business'. 

Dave Tucker - Personal Trainer & Bootcamp

I qualified as PT just before Christmas 2019 and wanted to start training clients asap. I used the January Sprint and Academy to set up and kick-start. I launched Runfit first and picked up some 121 clients right off the bat and then early January I launched "Dadfit bootcamp" with 10 new monthly paying clients. 

The knowledge gained from Neale inside the kick-starter was invaluable. Clear and concise steps to follow which gave me the confidence to get out there, get found and set up. Thank you.

FBK is a course and mentorship for Fitness Professionals who want to: 

  • ​Kick-Start into fitness with confidence.
  • ​To package up their knoweldge and help more clients…
  • Learn how to get clients and keep them!
  • ​While building a business that supports your dreams and lifestyle—not someone else’s.

Get Clarity

Know exactly what to do to kick-start your business (and when) with our proven systems.

Step-by-Step tutorials showing you how to select your ideal client, package up your knowledge to build the perfect service all the way through to marketing, advertising, sales and on-boarding your first few clients. 

Know You're On The Right Track.

Have ultimate confidence to Kick-Start.

Unlimited access to the Academy Portal and the Parallel Team.

We'll hold your hand through every step and build your confidence. You’ll feel calm and confident making business decisions, knowing successful fitness business mentors have reviewed your work. 
Our #1 priority here at Parallel Coaching is your Happiness. 

Which means we stand by our product 100%, no matter what, no questions asked, no holds barred, no ifs, no ands, no buts. 

If you have a problem, we will solve it. Refund it. Give you 121 revision coaching. Whatever it takes. Just reach out to our customer happiness team:
We're here to help. Happiness. Guaranteed.

“Just like you give your clients a kick-start in weight loss, we're giving you a kick-start in business."

We know that in health and fitness, there’s no “magic pill”, but there are predictable ways to lose fat, gain muscle, increase endurance, and look and feel our best. The same is true for kick-starting and growing your fitness business.

The Fitness Business Kick-Starter takes work — but unlike punching a timeclock to build someone else’s dream — it’s work that’s worthy of your time and life energy. It’s work that you’ll feel proud of and remember for the rest of your life. 

It’s work that puts you in the driver’s seat of your career and life.

It's work that will impact every single client ahead of you.
Get an unfair advantage over your competitors and guarantee your success by identifying what sets you apart (even if you don’t know yet), determining exactly who you will work with and why, the BEST package for them, and how to get you first few ideal clients — right away.

As you work through the FBK or 28-day Sprint, you’ll have everything you need to get your business functioning like a well-oiled machine. Everything from done-for-you forms, Par-Q, programme cards, Body MOT for you to customize— to how to set yourself legally and find the perfect pricing and packaging for your unique niche. (Along with tons of experience on what NOT to do or offer.)

FANS System: Finding Your Ideal Client & Solving Their Problems

You will kick-start with 4 modules that make up our FANS System. Here you will research your ideal client and Find out what they want using our simple 5 step sub-system which allows you to build your client Avatar. Next you will explore the Needs Triangle so you can truly Serve your clients. Module 4 is an ongoing project that builds your perfect product and unique expert positioning.

Drive your Business with a 4S Engine

These 4 modules will build your business Dashboard; here you will learn everything you need to know about driving your business with strategies and systems. During these 4 modules you will truly lay down your business foundations. You will set up your business and write your business plan, systemise your whole business, outline your strategies to grow and truly understand your business numbers.

The Kick-S.T.A.R.T.E.R Blueprint

These 7 modules leave you knowing (not guessing) how to operate a successful Sales Funnel. You will learn how to reach out to your ideal client with step-by-step guides to targeted marketing. You will implement a parthenon of marketing strategies to grow your business. The final 3 modules are dedicated to replicating your successes, time and time again causing exponential growth in your business.

Bonus 1: COACH 

Whether you are a certified coach or not, being in business means you have to coach yourself, your team and your clients. Every time you communicate you are effectively coaching. In COACH Formula, you will go through 5 modules to sharpen up your coaching soft-skills, learn how to over-deliver, take charge of your attitude, find ways to constantly improve and finally understand the importance of honesty.

Bonus 2: 5* MINDSET 

In this additional bonus module, you will master your business mindset. Without this, you may see some results but not consistent results. The key to any successful business or entrepreneur is their mindset and how they control it. This bonus material will keep you on the straight line towards your business goals. Mastery action, avoiding procrastination and seeing yourself as the authority figure.

CLIENTS IN 28 DAYS (or less)

The Fitness Business Kick-Starter won’t make you a millionaire overnight (if anyone tries to sell you something that will — RUN). But it will help you kick-start & grow your fitness business now matter how BIG or small you want it to be.

More so - give the confident to get out there and get clients.

There are no deadlines to complete the course and you have lifetime access. So if you’re working a full time job (or you’re a full time parent) — you can go at your own pace.

That said, if you’re ready to make a rapid change and finish the course in the next 4 to 8 weeks, you can expect to invest 1 - 3 hours each week in the kick-starter. 

Here’s how a typical study session might look:
  • Step 1. Watch a training tutorial (each tutorial takes 20-40 mins)
  •  Step 2. Complete the 'CHEAT Sheet' found next to the tutorial (5-7 mins)
  • ​Step 3. Apply the NEW knowledge straight to your fitness business
  • ​Step 4. Reach out to a mentor and get a live one-on-one session to break through any barriers or questions.

Each section of the course is immediately applicable, so no matter how much time you’re able to dedicate, you’ll start seeing the rewards.

Many of our students are shocked at how quickly they make back their investment.

Amy Sutherland - Personal Trainer & Bootcamp

I used the Fitness kick-starter to find clarity and boost my confidence that I can make fitness work for me.

I live in a really remote area of Scotland and was scared there weren't enough people. The Kick-starter helped me get clear on who to target and what they needed plus how to get them. I joined the 28-day and by the end of it I had 29 paying clients in a bootcamp. 

Thank you so much... I know this isn't my only and final fitness product I'll offer and the kick-starter has delivered exactly what I wanted... the confidence to move forward and now I can make fitness work for me.

When you join the Fitness Business Kick-Starter, results like these aren’t just possible, they’re predictable.

*providing you take action and do what's necessary!


Built for newly qualified trainers, fitness professionals, Pilates, Yoga, and health and wellness coaches, you’ll be able to kick-start (or grow) your fitness business if you:

  • Are almost, recently or already qualified as a personal trainer, Pilates, Yoga, coach, instructor, or nutrition coach: We’ve seen successful students who have ranged from group fitness instructors, to running coaches,  to nutrition consultants.
  • ​Want to train and help more clients but don't know where to start or what to do.
  • Are wanting to develop their own 'fitness thing' for inside or outside a gym setting.

Here’s what you don’t need in order to start: 

  • ​You don’t need a large audience (we’ll show you how to build one).
  • ​You don’t need a niche or specialty market (we’ll help you find it).
  • ​You don’t need to have your business set-up (we’ll give you resources for what to do).
  • ​You don’t need to know exactly what you want to offer yet (we’ll help you figure it out).
  • ​You don’t need a website (we’ll tell you what to build and show you how you don't need one).

“before FBK, I had 
literally nothing and no idea
where to start. It’s given me a
solid framework to continue
improving upon.” - Lisa Coleman

You’ve got an important decision to make: Keep sitting on your dream—or start building it.

85% of people hate their job and wish they could do something they enjoy. For many, fitness is just that.

Yet almost 80% of fitness pros leave the industry after just 1 year due to lack of a solid fitness business. A business that is easily found, attracts the ideal client, sells the best package and knows how to keep and grow their client base. 

Drop all this unknown and fear by Sprinting with us inside the FBK today!

Join the Fitness Business 
January Sprint below:

FBS + 28-Day sprint
One-time fee
  • 28-Day Live Online Sprint
  • Daily Accountability & Guided Tasks
  • Dedicated Sprint Closed FB group
  • Immediate access to the FBK Academy portal
  • 21 Interactive Modules
  • Cheat Sheets + Downloads
  • BONUS "COACH" training
  • Lifetime Access + Updates
  • Unlimited Student Support
Our #1 priority here at Parallel Coaching is your Happiness. 
Which means we stand by our product 100%, no matter what, no questions asked, no holds barred, no ifs, no ands, no buts. 

If you have a problem, we will solve it. Refund it. Give you 121 revision coaching. Whatever it takes. Just reach out to our customer happiness team:
We're here to help. Happiness. Guaranteed.

Still have questions? We’re here to help.

We want you to make the right choice for your situation. 

So let’s take a look at some of the common questions we receive:

My situation is different, will it work for me?
We appreciate you doing your due diligence. Transparency is always a high priority of ours and we don’t want you to make an investment that’s not right for you.

The reality is, what we teach in the Academy is a framework of core truths that can be applied to a wide variety of situations, and with thousands of students from all walks of life, odds are that somebody in a similar position as you has benefited from the FBK. 

Feel free to chat with us to speak about your specific situation if you like and we’ll be happy to give our honest feedback on whether we feel the FBK is right for you.
I don't have much time, I have kids, a job, a second job etc... ...
No problem. We know how life goes. This is why we designed The FBK to not only be self-paced, but entirely engineered for ongoing implementation. You’ll spend as much (or more) time doing as you are learning, kick-starting and growing your business as you go.
You can spend as much or as little time working through the FBK materials as you wish. If you invest 1 - 3 hours each week, the program should take 8 – 12 weeks to complete.

There are no deadlines to complete the program, and you have lifetime access to every component.
Also, just so you know, this is an “apply-as-you-go” course. Even if your time is cramped and you can’t finish, it doesn’t mean that you won’t benefit.

Many of our students are shocked at how quickly they make back their investment.
I'm moving to a new area, will this still work for me?
We completely understand that moving to a new area as a trainer is not an easy thing to do. But breathe easy, The FBK will work for you. First, online training will allow you to keep some of your existing clients as location is no longer a factor when you move online. Secondly, if you don’t have an existing client base right now, we’ll show you the exact steps to grow a brand new one.
How much support do I get?
FBK is proud to offer an unprecedented lifetime access as part of your enrollment.
We know walking this road can seem daunting, and we want to ensure you know that you’re never walking it alone. We’re here for you in four different ways.

Quick: Reach out in our closed FB group
Direct: Live chat with the Parallel Coaching team with a quick back and forth is all you need.
Comprehensive: Email us if you’re looking to have a more comprehensive and in-depth conversation.
Accountability: Book phone calls with us as often as you like, or schedule ongoing calls to hold you accountable.

And when we say lifetime, we mean it. We have students from five years ago who still come back to check in and get help.
How much does the Fitness Business Kick-Starter cost?
Great question. This is a one-time fee of either £99 or £129 depending if you add on the 28-day sprint. There are no hidden or extra fees.
What happens after I enroll?
Good question. Immediately after enrolling you’ll be sent an email with your login instructions and credentials for the Digital Portal. 

You'll be added to the closed FB group and gain access to EVERYTHING you need and the Parallel Team to kick-start immediately.
Is my debit/credit card secure?
Good question. 

Absolutely. Parallel Coaching are proud to use Stripe. This takes all major debit and credit cards. All transactions are processed on a server secured with 256-bit ssl – the industry standard for encryption of data online. We never store credit card information. 
Can I just learn this online for free?
Probably. There’s a seemingly endless amount of information for free on every topic available online if you’re willing to look long and hard enough.

The FBK is not about ‘secret’ tactics, hidden videos, or magical systems. It’s an experience. Our materials have been carefully improved upon since 2014 with help from the feedback of hundreds of students before you. What we’ve built for you is a curriculum, start-to-finish, not a whole bunch of haphazardly and random information. We’ve done all of the hard work for you.
Do I need software to use the fitness business kick-starter?
The FBK does not require any software installation to utilize. All study is completed in our online learning environment, the Digital Portal.

To access your course simply open your favorite browser and log in to the Portal.  However, we do explore some professional software options that will enhance your business and provide guidance on developing a high-converting website for when the time comes. 
Whether you choose to utilize these tools is up to you. We’ll show you how to make your business succeed with or without it.
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